For news about minorities, check out these media outlets

In a democracy, public policy is influenced by public opinion, which in large part is guided by the media; therefore, how well you get your message across can make the difference in succeeding or failing in the public policy arena.

The vital role communication plays in public life and the shortcomings of mass media to cast minorities in a positive light can be a troubling combination, but it also means local publications that showcase minority achievements and aspirations take on added importance.

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Three local media outlets - WORT 89.9 FM, The Madison Times and Umoja -highlight minority achievement, yet are often taken for granted.

WORT is Madison's homegrown, listener-sponsored radio station. Broadcasting from the central city, WORT brings an eclectic blend of international and national news and music with the added benefit of some local personalities. The station got its start in the mid-1970s and has maintained much of its original character. It has avoided becoming mainstream while preserving its organization and cutting-edge programming. WORT's program offerings include "Hmong Radio" (6-7 a.m. Sundays).

The Madison Times is a weekly mainstay for news about Madison's minority communities. It reports largely on news within the African-American, Latino, Asian and Native American communities. In the past several years, the newspaper has earned honors and accolades locally and nationally, positioning it as a source for consistently relevant and interesting local news. Founded by Betty Franklin-Hammonds, The Madison Times has been in circulation since 1991. While its focus is local news, it also provides some national and international news.

Umoja focuses primarily on positive news about the African-American community. It was started by Milele Chikasha Anana in 1990 and has had monthly circulation for the past 15 years. The cover of Umoja is typically an original work from a local or national artist. It was voted Best of Madison in 2004 and has won a grassroots award from the Brothers of the Academy (BOTA) in addition to the Nehemiah Brick Award.

Madison is fortunate to have media diversity. In addition to two daily newspapers and numerous radio, television and specialty publications such as the Progressive and the Isthmus, we have outlets like WORT, The Madison Times and Umoja.

These media outlets provide an alternative view on news as we know it, and their importance and alternative twist should not be underestimated. Each presents the news with authenticity, local relevance and a uniquely Madison flair.