Green business makes life better for all

By Alan Capelle

Much has been written the past few years regarding the benefits of 'green business'(sustainability) in the workplace. There is a steady increase in the number of businesses who are now incorporating this aspect into their everyday operations, however, much needs to be done yet on this front. The following are a few ideas on how this 'quality of life' for a business and community can be enhanced:

Cost Savings for Business: Local green businesses have already demonstrated considerable cost savings by employing new technologies that minimize resource use and regulatory paperwork. Best Cleaners in Madison uses an environmentally friendly dry cleaning system, and Cedar Grove Cheese Co. in Plain uses a 'Living Technology' system for processing wastewater from the operations of the cheese plant.

Social Responsibility to the local community: Employers need to set an example for the community and their employees that environmental protection is now part of the equation for successful business practice. A good example of this are the Ten Environmental Principles that Wisconsin Public Service adheres to in their daily operations. Employers are an integral component of every community's economic development and vitality.

Leveraging the 'power' of being green enhances a company's marketing efforts and income: There is no doubt that the above companies and others are continuing to reap the marketing benefits of being a green business. In today's competitive business environment, those companies that incorporate sustainability into their operations will succeed in capturing more market share, and will please more customers, thus fostering more customer loyalty.

A community's image is enhanced via green businesses: If you were an owner of a business interested in expanding or relocating somewhere else, wouldn't it make sense to move to or build in a community that is known for being progressive and ahead of the curve? Green businesses will continue to help shape the quality of life and a given community's image for potential growth and expansion.

Every community across Wisconsin desires a high quality of life along with a vibrant and robust economy in harmony with their local resources. By rapidly adopting a truly green mantra, businesses as well as communities will thrive in the 21st century and ensure the highest quality of life for their residents and customers. To do otherwise, they risk losing market share, growth opportunities, and stellar business models that could benefit the entire community.

Alan Capelle is the Coordinator/Director of Upper Iowa University in Madison, and he also teaches environmental and earth science.

Green business makes life better for all

By Alan Capelle

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