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You need effective PR strategies to make your company shine...
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: SOLUTIONS :
: EXPERTISE :
: POLITICS :
: VIEWS :
: TECH :
: TRAVEL :
: FOCUS :
: GOOD WORKS :
: EXECUTIVE PROFILE :
SOLUTIONS
Should human resources managers address piercings and tattoos in a company's dress code?... > Full text
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EXPERTISE
In Wisconsin, because architects can be sued for design defects, property damage, or personal injuries, people involved in all aspects of the construction industry should be up to date about the law on architect design liability issues.... > Full text
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POLITICS
Election night performed an extreme makeover of sorts not only on Congress, but Wisconsin state government.... > Full text
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VIEWS
Why does someone purchase one product and not another? What drives the decision? In my Consumer Behavior class at UW-Madison's School of Business, one of the first and most fundamental laws we address is that buyers' decisions are driven by perceived value, not price.... > Full text
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TECH
A new year typically brings with it speculation about new developments in technology. While few of us have access to a crystal ball that will predict the hottest gadgets and devices for the year, there are some trends worth examining, as they directly impact the way we work.... > Full text
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TRAVEL
Consider this scenario: You are on the road, flying from your home base to a distant city where you will make a major presentation to a key client. The documents you plan to distribute to your clients the next day, those dazzling new-services packets that will put you light years ahead of the competition, are safely stowed in a large box that was loaded into the aircraft baggage compartment.
Unfortunately, it wasn't. The box with your precious documents never made it onto your aircraft. It is on another aircraft, winging its way to another city.... > Full text
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FOCUS
A selection of Madison business leaders are bullish on business in the nine-county Capital Region for 2007.... > Full text
The Keller family is responsible for developing the new condos and Trader Joe's on Monroe Street in Madison.... > Full text
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GOOD WORKS
A song by Milwaukee singer-songwriter Willy Porter is the centerpiece of Goodwill Industries of South Central Wisconsin's new multimedia ad campaign.
"The Give Song" is getting airplay on WMMM-FM (105.5), along with paid 60-second ad spots.... > Full text
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EXECUTIVE PROFILE
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