It's what happens when one puts said cart in front of the horse, and grows impatient with the results.  Like holding the expectation that a new website will show up in search engines.
All projects are fraught with catch 22 situations.  Right now, I'm faced with the Google paradox.  Visitors can't find a site through Google until Google condescends to crawl and index said site.  The site won't be crawled and indexed until it has live links coming in.  That generally doesn't happen while a site is under development.

Sure, I can (and have done) submit the site URL and a sitemap to Google.  But, that doesn't do a whole lot for an invisible website.  All the new content, new navigation and new features lay beyond the reach of the most important variable in the Google machine - relevancy.  Hidden content could not be more irrelevant in terms most dear to Google, links links links.
Daily, and in vain, I check Google to see if it's managed to learn anything new about the site.  No.  Yahoo seems to be even more indifferent to our efforts.  Same goes for Microsoft's Live Search.  They ignore my horse and I whip the cart.

If someone has a solution to this dilemma (other than patience, that's too obvious), please let me know.  The horse is starting to lose confidence.

If you have a favorite metaphor you'd like to see butchered in a future posting, let me know.  Sticking with the western theme, I may take on "circle the wagons."