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Who's Inciteful? Inciteful is the blog for Wisconsin State Journal editors, moderated by Tim Kelley, managing editor. Find perspectives behind the news and talk back to the editors in our forums.
THU., DEC 28, 2006 - 11:21 PM
Not enough coverage for Ford?
Tim Kelley, managing editor
Some readers outside Madison were surprised that former President Gerald Ford's death didn't get more prominent placement in Wednesday's paper.

Andrea Ford wrote: "I am a subscriber to your newspaper. I am getting quite disgusted with it however! Other papers had as their headline, the President's death. Your newspaper had a blurb on the right hand side, to be continued on page 9A. Your paper didn't even have the decency to call him President. Quite disappointing!!"


Jane Rahn wrote: "The highlight of the front page of yesterday's WSJ should have been the death of former President Gerald Ford. It doesn't make any difference that he was "the only unelected president"--he was a former President and that should have been the top story. It certainly shouldn't have been hockey masks!

"Way too many times your front page does not contain NEWS--it contains fluff.

"Please don't mess up the sports section--it is top-notch.

"If there was any competition from a morning newspaper in the local area, I can't imagine you'd come out on top. Please go back to being a NEWSpaper. Thanks very much for your consideration."

Many readers see political bias or some other agenda behind the placement of stories in the paper, but sometimes the explanation is much simpler.

In this case, the news of Ford's death was issued by the Associated Press after the Wisconsin State Journal already was printing for the day. We stopped printing at once to get a short story into the paper, and a second time, early in the morning, when AP had a full story available. That story appeared at the top of page one, of course, but the papers with the later news were mainly delivered in Madison and Dane County.

Sometimes it is impossible to handle a late-breaking story with the same prominence and comprehensiveness for all readers, so we try to do the best we can for as many readers as possible. I'm guessing these readers must have received an earlier edition, and naturally I'm sorry they were dissatisfied with the job we did.

Today's paper had much more detailed coverage and, of course, there will be more as funerals are scheduled in the days to come. You can add your comments and reactions to the forum attached to this post.


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