Cricket Communications, a wireless phone provider that has focused on rural areas and smaller communities, plans to offer service in Wisconsin, including Madison and Milwaukee, beginning this fall.

An operating subsidiary of Leap Wireless International of San Diego, Calif., the company plans to bring about 200 jobs to the state. The company plans to open four company stores in Milwaukee and one in Madison plus 47 to 50 exclusive dealer stores, although the Madison location has not been identified.

Cricket, which operates in portions of 29 states, offers unlimited cellular plans with mobile Web access and text messaging starting at $30 a month. The company adds roaming charges for calls initiated outside its coverage areas.

Leap Wireless International, a spin-off of Qualcomm that also operates Jump Mobile prepaid wireless service, reported second-quarter operating income of $14.5 million, down from $30.7 million during the same period last year. The company said it added 171,000 customers during the quarter.