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Upscale hotel proposed along John Nolen
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A 136-room hotel and restaurant are planned along John Nolen Drive at Rimrock Road.
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FRI., MAY 16, 2008 - 9:04 PM
Upscale hotel proposed along John Nolen
MARV BALOUSEK
608-252-6135

An upscale 136-room Aloft Hotel and Fratellos Waterfront Restaurant are part of a $20 million development proposed for John Nolen Drive near Rimrock Road.

Most hotel rooms and the restaurant will have views of Lake Monona, said Jay Supple, chief executive of Supple Group, the project developer.

He said the restaurant may open late this year or in early 2009. Hotel construction could begin next year.

Rooms in Aloft Hotels are designed like New York City loft apartments with nine-foot ceilings, large windows and flat-screen TVs in each room that can connect to gadgets including PDAs, laptops and MP3 players.

The hotels also feature a 24-hour snack table, free car wash and vacuum in the parking lot and wireless printing from anywhere in the hotel. They also provide plenty of public seating space for people to mingle.

Aloft Hotel rates are determined by the market, but in other cities are expected to range from $139 to $219 a night.

Supple said the Starwood Hotel Group plans to open 18 Aloft hotels this year and more than 30 more in 2009.

Fratellos, which has restaurants in Appleton, Green Bay, Milwaukee and Oshkosh, features what Supple called modern American cuisine. Sandwiches and dinner entrees can be ordered throughout the day.

"We take traditional items and put our twist to it," Supple said.

An outdoor patio with seating for 100 people and an outdoor bar also are included in the plans.

The restaurants also brew their own beer. Supple said a brewery could be included at the Madison restaurant if there is enough space.

The Madison Urban Design Commission will review the development plans at 4:30 p.m. Wednesday in Room LL-110 of the Madison Municipal Building, 215 Martin Luther King Jr. Blvd.


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