On Monday we debut the new and improved Wisconsin State Journal!!!
(Note the exclamation points at the end of this sentence because we'll come back to that.)
We designed these enhancements to make your newspaper more vibrant and help you rediscover some of our terrific features. Last week I explained why the time was right for change. (You can find that column here.)
The headlines are:
- We will make the paper more readable.
- We will better organize the paper.
- We will give you a newspaper that adjusts to your daily pace.
- We will enhance our lifestyle reporting.
Along with bolder typefaces on Page One, we lean slightly toward a "harder news" feel on that page. On our features pages, formerly called Daybreak, we chose one theme per day that holds high interest for readers such as you: Tech Smart (technology), Solutions (simple living), Taste (cooking and eating), Work Smart (career and money advice), Go See Do (events), ! (edgy trends) and Sunday Living.
Your favorite features, including comics and puzzles, will still appear. Some will get a bit of a makeover, including Ridley's new role as an advice columnist. Each day starting Monday, we will run a readers' guide to the changes on Page A10.
Today I want to expand the conversation around two of our lifestyle changes that have a bit of an edge. We will publish Go See Do on Fridays and ! on Saturdays.
Your State Journal was one of the first newspapers to acknowledge that readers are as smart as or smarter than the editors with Reader's Choice, the daily online vote of one story onto Page One. We've extended that philosophy by creating Go See Do to be published Fridays.
This section will be filled with suggestions and tips from YOU, the readers, on interesting events, restaurants, day trips and even novel ways to make routine tasks more fun. If you are too busy to plan your weekend, we hope your neighbors will offer at least 10 offbeat tips to delight you.
! debuts Saturday. We also call this section [bang], a slang reference to the exclamation point in computer programming codes. The exclamation point has had many nicknames since the days of printers: screamer, startler, shriek, screech and pling. We liked the definitive [bang] as a nod to the people whose work dances across our screens on the Web and as an embrace of the explosive and high-energy life not often celebrated in local publications.
We also noted that in today's e-mail etiquette (and editors' opening sentences), users often use multiple explanation points as a way to emphasize news that's startling, surprising or just plain entertaining. That's what ! [bang] will offer with the latest trends, fashions and gotta-see-it events in our region.
If you happen to be in the "don't-gotta-have-it" group, this section will be a must-read so you can understand the younger set that came up with this section name. (I might have gone with "pling," but what do I know?)
Comments from a handful of readers last week shared a common theme. Some wanted the State Journal to go back to an era in which we published "hard news" even if it was more than 24 hours old. We do have a lot of local news on Page One, and we've broken many important local stories this past year. We also have done extraordinary "watchdog" journalism that holds the powerful accountable.
We have ceded the breaking national and international news franchise to the Web and cable news channels who can deliver that in real time. We'll stick to analysis and in-depth coverage.
This doesn't mean we will stop trying to improve. I met in small groups with our staff last summer and fall to talk about how to sharpen the edges on our Page One trend stories. We will continue to work on that. So thank you to the many readers who wrote me this week.
Foley is editor of the Wisconsin State Journal; wsjeditor@madison.com or 252-6104.