This started as one of those "what if" things — as in, "What if there were no words on a beer label? Would you still know the beer?"
Some of them, we figured, yeah, we'd know 'em. Pabst Blue Ribbon, that's easy. Budweiser? No problem. But what of other beers, those not big enough to be well-recognized?
Well, we couldn't resist. With the help of our crack graphics staff, we altered the labels of fine Wisconsin craft brews to remove all the words.
Now … how well do you know your beers?