Wisconsin State Journal Logo
Left Rule for Weather Right Rule for Weather Right Rule for Weather Temporary Delivery Stop
separator

LOCAL
Reedsburg cinema closing 'a loss' for community
KYLE MCDANIEL - State Journal archives
Star Cinema in Reedsburg saw flooding from record rains in June. Theater owners last week told city officials they would not re-open, leading residents to wonder what effect that will have on their community.
Other Stories

Advertisement:
SAT., DEC 6, 2008 - 5:31 PM
Reedsburg cinema closing 'a loss' for community
By GEORGE HESSELBERG
608-252-6140

If the Reedsburg movie theater reopened tomorrow, the fare might include "Titanic," "Waterworld," "Bridge on the River Kwai," "Don't Drink the Water," and, perhaps "Like Water for Chocolate."

But it won't reopen, because in Reedsburg, the day the movie theater died was June 9, when the Baraboo River ran through it.

Now, businesses that counted on customers who shopped and dined with a movie date are feeling the effects of the closing.

Even the decision two weeks ago to permanently close has irritated city officials, who have been trying for months to get the Chicago-based Kerasotes company to confirm its intentions.

City administrator John Dougherty hinted this week of a local takeover of the six-screen theater, something that would be welcomed by Reedsburg resident Julie Fitzgerald, who just wants a chance to take her children to a local matinee again.

"They kept changing their tune," said Dougherty this week of the company's recent decision to close the Reedsburg Star 6 Cinema.

"Now they are saying that while they are not planning on reopening it, they would like to sell it," he said.

Prior to that, the company had indicated they would use the building for storage.

(Kerasotes owns the Desert Star Cinema in Wisconsin Dells/Lake Delton, fewer than 15 miles away.)

The theater has been closed since June, when record rains turned the Baraboo River through downtown Reedsburg into a lake, with the cinema building an island.

Despite several feet of water inside, city inspectors report today there is no mold and "everything cleaned up just fine," Dougherty said.

The movie house, he said, is vital and brings in weekend traffic to Reedsburg's businesses.

With that in mind, and the suggestion from Kerasotes that it wants to sell, the city "has been working with someone local who expressed interest in opening it back up," Dougherty said.

City help to reopen the enterprise on the property, valued at just over $1 million, would be limited.

The city pitched in several years ago when this building was opened.

Attendance at the cinema, up to its closing, was good, Dougherty said, and no other Reedsburg businesses closed because of the flooding.

Fitzgerald, who with her husband and two children regularly attended matinees as a family treat at the cinema, said prices went up when Kerasotes took over the movie theater last January, and that may have led to fewer customers.

She said the cinema was able to show current movies on its six screens with a good selection that included family fare.

"We miss it, we would come in and have dinner or lunch and go to a movie; we just don't drive to the Dells for a movie," she said. "It wasn't crowded but it was pleasant," she said.

At the Chamber of Commerce, Carrie Covell feels let down by the closing.

A movie theater should be able to survive, she said, "because we are a feeder community for quite a few small communities," including from neighboring Juneau County.

"This is prime real estate downtown. A movie theater brings in dinner guests and cocktail drinkers, and afternoon shoppers," she said.

A memo from Kerasotes to the city said the company "will continue to maintain and use the building for storing equipment and staging purposes."

That could mean the building might not be available for sale to another company that might open a movie theater that would compete with the company's Wisconsin Dells-Lake Delton theater.

Because the building is on a commercially zoned lot, using the theater as a warehouse for storage is legal, with conditions, said city building inspector Art Biesek.

No one from Kerasotes returned telephone calls for comment.

The company also owns Star Cinema in Fitchburg, which it purchased at the same time it purchased the Reedsburg theater and four other Star Cinemas last January.

Kari Walker, owner of the Touchdown Tavern on the same street as the now-closed Reedsburg theater, said many have speculated about Kerasotes' plans, and suffered from the closing.

"Any time you have an additional 20 or more vehicles in town, the chances are some of those people are going to go to more than one place, they're going to grab a bite to eat, pick up some shampoo, buy a cell phone case," she said. "We consider it a significant loss for downtown, because it is also something for all ages," she said.

Dougherty remains optimistic the theater will reopen, that "someone else will make a go of it.

"We still have the option of giving or not giving (Kerasotes) a conditional use permit to use the building as storage," he said.

The company wouldn't intentionally keep it closed to help out its Dells theater because "the Dells is going to grab the people who don't wander far from the Dells, and Reedsburg would be for our surrounding community who don't want to deal with the traffic of the Dells."


Check This Out
Advertisement
Most Viewed Stories
Contacts

Copyright © 2009 Wisconsin State Journal

For comments about this site, contact Anjuman Ali, interactive editor, aali@madison.com

For comments about news coverage in the local section, contact Teryl Franklin, city editor, tfranklin@madison.com

madison.com ©   Capital Newspapers